Books

Behavioral Economics | Nudge Theory | Habits | Neuroscience | Design

Behavioral Economics

Misbehaving – The Making of Behavioural Economics

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Choices, Values, and Frames

Nudge Theory

Nudge: The Final Edition

Inside the Nudge Unit: How small changes can make a big difference

Nudge Theory in Action: Behavioral Design in Policy and Markets

Habits

Hooked: How to Build Habit-Forming Products

The Power of Habit: Why We Do What We Do, and How to Change

Tiny Habits: Why Starting Small Makes Lasting Change Easy

Neuroscience

A Skeptic’s Guide to the Mind: What Neuroscience Can and Cannot Tell Us About Ourselves

How Emotions Are Made: The Secret Life of the Brain

Incognito: The Secret Lives of the Brain

Livewired: The Inside Story of the Ever-Changing Brain

Well Designed Life

Useful Delusions: The Power and Paradox of the Self-Deceiving Brain

Design

The Design of Everyday Things

100 Things Every Designer Needs to Know About People

Design for How People Think: Using Brain Science to Build Better Products

Emotional Design: Why We Love (or Hate) Everyday Things

Rocket Surgery Made Easy

Start at the End: How to Build Products That Create Change

Designing for Behavior Change: Applying Psychology and Behavioral Economics

PS. This is a work in progress. If you can’t find a book you love here, let us know!