Interviews DILIP SOMAN HERSH SHEFRIN SANJIT DHAMI PREETI KOTAMARTHI LUKE RAVENSCROFT CHRISTINA GRAVERT PREETI ANAND DAN ARIELY GEORGE LOEWENSTEIN CASS SUNSTEIN ROBERT CIALDINI TORBEN EMMERLING NICK GOODWIN NAULA WALSH Cláudia Simão ALAIN SAMSON