Junofy Anto Rozarina

Junofy is a teaching and research staff at the University of Zurich, Switzerland where she is also pursuing her PhD. She has been an independent researcher in Economics for the past 8 years and has published 2 books and more than 35 research papers. She is currently working on various projects related to Behavioural Development Economics.

Junofy completed her schooling and undergraduate studies in Economics in India before moving to the University of Nottingham, United Kingdom for her post-graduate studies in Economics and Development Economics. After her first year in the UK, she was selected for a double degree with the University of Konstanz, Germany where she completed her second masters in Economics. Apart from this, Junofy also holds a degree in Psychology and is very enthusiastic about applying insights from both the subjects in her research. In the past, Junofy has worked as a Research Assistant at the University of Konstanz, Germany and at the Gandhigram University, India. She was also a data scientist for a major project of the Indian Council of Social Science Research (ICSSR).

Currently, Junofy is working on three major projects – on the behavioural aspects of hiring an intermediaries to aid with corruption, on inter-caste discrimination and trust between students in Indian schools and on election gift giving in India.


PhD Economics-University of Zurich, Switzerland (pursuing)
MSc Economics– University of Konstanz, Germany – 2018
MSc Economics and Development Economics – University of Nottingham, United Kingdom – 2018
MSc Psychology – Alagappa University, Karaikudi, India – 2018
BA Economics –Central University of Tamil Nadu, India – 2016
BSc Psychology – Alagappa University, Karaikudi, India – 2016


Research and teaching staff, University of Zurich, Switzerland
(09/2018 onwards)
-Training graduate students in behavioural economics, statistics, econometrics, experimental methods and basics of R
-Working on multiple projects in the fields of behavioral economics, microeconomics, political economics and development economics
Behavioral Economist (freelancing), Behavioral Economics and Science Team (BEAST global), India
(04/2019 onwards)
-Developing, testing and implementing behavioral interventions to promote sales, reduce bad behavior and promote healthy habits
-Worked with various companies and NGOs based in India
Founder and coordinator, India Behavioral Economics Network
(07/2018 onwards)
-Founded this first and only organization in India to promote formal education, workshops, networking events and research collaborations in behavioral economics as the field is extremely underdeveloped in India.
Research Assistant, Graduate School of Decision Sciences (20%) and the Chair of Corporate Finance (30%), University of Konstanz, Germany
(11/2017 to 09/2018)
-Assisted in cleaning and running analysis of large datasets using Stata and R
-Wrote codes for various experiments conducted in Columbia, Germany and Bangladesh using z-tree
-Worked intensively on a project studying people’s choice in the presence of ambiguity; one analyzing the change in behavior of shareholders with slight changes in (and different framing of) their responsibilities; and one identifying the long-term behavioral effects of ancestral slave holders in Texas.
Behavioral lab assistant, CEDEX and CRIBS, University of Nottingham, UK
(03/2017 to 08/2017)
-Assisted in conducting and troubleshooting behavioral economic lab experiments using z-tree in the Department of Economics and the Department of Business studies
Marketing manager (40%), F&F restaurants, Nottingham, UK
(03/2017 to 07/2017)
-Assessed the behavior of the customers and designed various advertisements and interventions to promote sales and bring down crime at the premises
-The sales (which oscillated between + 15% before I joined there) went up by about 350% in the 4 months I headed the marketing team of 3 people.
Research assistant, Gandhigram University, India
(04/2014 to 07/2015)
-Designed surveys for an international rural-development CSR project
-Distributed the workload of the field-surveyors and coordinated the team
-Analyzed the results and assisted in drafting the report
Data Scientist, Indian Council of Social Science Research (ICSSR), India
(10/2011 to 03/2014)
-Cleaned large data sets (on external debt of South Asian countries)
-Ran various analyses using Stata and EViews


R, Stata, EViews, Python, Ruby and LaTeX

Comfortable with English and Tamil. Can understand bits and pieces of Hindi and German.


When not working or teaching, Junofy loves to travel, eat sweet stuff, workout and explore new things. She is often found in quiet corners reading random books or writing blogs that she never publishes. She finds joy in associating real life with insights from behavioural sciences and spotting various biases in her every day behaviour. Although she generally loves to help people in any way she can, she does get annoyed when people ask her Google-able questions and when she’s Cc’ed on absolutely unrelated emails (which is why there’s a checklist below before contacting her!)


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