Cass Sunstein

Cass Robert Sunstein is an American legal scholar known for his studies of constitutional law, administrative law, environmental law, and law and behavioral economics. He is also The New York Times best-selling author of The World According to Star Wars (2016) and Nudge (2008). What motivated you to work on Behavioural Science?My interest started inContinue reading “Cass Sunstein”

George Loewenstein

George Loewenstein is an American educator and economist. He is the Herbert A. Simon Professor of Economics and Psychology in the Social and Decision Sciences Department at Carnegie Mellon University and director of the Center for Behavioral Decision Research. What motivated you to work on Behavioural Science?A fascination with human psychology — with what ‘makes people tick’. MyContinue reading “George Loewenstein”

Christina Gravert

Christina Gravert is an Assistant Professor at University of Copenhagen and one of the directors of the Copenhagen Experimental Laboratory. Se also cofounded the behavioural science management consultancy Impactually. What motivated you to work on Behavioural Science?I have always been interested in how and why people make decisions the way they do. But rather than focusingContinue reading “Christina Gravert”

Dan Ariely

Dan Ariely is a James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He’s the author of world famous books including Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty and, Dollars and sense. What motivated you to work on Behavioural Science?I was badly injured when I was younger and IContinue reading “Dan Ariely”

Hersh Shefrin

Hersh Shefrin is a Canadian economist known for his pioneering work in behavioural finance. Shefrin has written numerous influential books including ‘Behavioral Corporate Finance’, ‘Ending the Management Illusion’ and ‘Beyond Greed and Fear’. What motivated you to work on Behavioural Science?I would say a combination of three issues provided the motivation. The first was the recognition,Continue reading “Hersh Shefrin”

Dilip Soman

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and Director of the Behavioural Economics in Action Research Centre at Rotman. He is the author of the well-known book “The Last Mile”. What motivated you to work on Behavioural Science?My time working in sales and advertising, and more generally observing people aroundContinue reading “Dilip Soman”