Cláudia Simão

Cláudia Simão is an invited Assistant Professor and Scientific researcher at Católica Lisbon School of Business and Economics. She is a Behavioural Scientist and Consultant with a PhD in Experimental Psychology. She has designed 500+ research studies/experiments and has published 30+ scientific articles on human behavior. What motivated you to work on Behavioural Science?I haveContinue reading “Cláudia Simão”

Nuala Walsh

Nuala Walsh is the Founder and CEO of MindEquity Consulting, as well as the Founding Director of the world’s first Global Association of Applied Behavioural Scientists. She is a global business leader, behavioural scientist with decades of experience in Fortune 500 firms. What motivated you to work on Behavioural Science?A desire to understand people’s well-intendedContinue reading “Nuala Walsh”

Cass Sunstein

Cass Robert Sunstein is an American legal scholar known for his studies of constitutional law, administrative law, environmental law, and law and behavioral economics. He is also The New York Times best-selling author of The World According to Star Wars (2016) and Nudge (2008). What motivated you to work on Behavioural Science?My interest started inContinue reading “Cass Sunstein”

George Loewenstein

George Loewenstein is an American educator and economist. He is the Herbert A. Simon Professor of Economics and Psychology in the Social and Decision Sciences Department at Carnegie Mellon University and director of the Center for Behavioral Decision Research. What motivated you to work on Behavioural Science?A fascination with human psychology — with what ‘makes people tick’. MyContinue reading “George Loewenstein”

Christina Gravert

Christina Gravert is an Assistant Professor at University of Copenhagen and one of the directors of the Copenhagen Experimental Laboratory. Se also cofounded the behavioural science management consultancy Impactually. What motivated you to work on Behavioural Science?I have always been interested in how and why people make decisions the way they do. But rather than focusingContinue reading “Christina Gravert”

Dan Ariely

Dan Ariely is a James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He’s the author of world famous books including Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty and, Dollars and sense. What motivated you to work on Behavioural Science?I was badly injured when I was younger and IContinue reading “Dan Ariely”

Hersh Shefrin

Hersh Shefrin is a Canadian economist known for his pioneering work in behavioural finance. Shefrin has written numerous influential books including ‘Behavioral Corporate Finance’, ‘Ending the Management Illusion’ and ‘Beyond Greed and Fear’. What motivated you to work on Behavioural Science?I would say a combination of three issues provided the motivation. The first was the recognition,Continue reading “Hersh Shefrin”