Hersh Shefrin

Hersh Shefrin is a Canadian economist known for his pioneering work in behavioural finance. Shefrin has written numerous influential books including ‘Behavioral Corporate Finance’, ‘Ending the Management Illusion’ and ‘Beyond Greed and Fear’. What motivated you to work on Behavioural Science?I would say a combination of three issues provided the motivation. The first was the recognition,Continue reading “Hersh Shefrin”

Dilip Soman

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and Director of the Behavioural Economics in Action Research Centre at Rotman. He is the author of the well-known book “The Last Mile”. What motivated you to work on Behavioural Science?My time working in sales and advertising, and more generally observing people aroundContinue reading “Dilip Soman”