Category Archives: Uncategorized

Nick Goodwin is the Director of International Programs for BIT Asia Pacific. He specialises in management, behavior change and social impact and has managed and advised in programs focused on health, education, sanitation, livelihoods, child development, governance, agriculture and environment issues. What motivated you to work on Behavioural Science?I started my professional life working inContinue reading “Nick Goodwin”

Torben is Founder and Managing Partner of Affective Advisory, the author of the D.R.I.V.E. Framework for applied behavioural science. He is a Founding Member and Non Executive Director on the Board of the Global Association of Applied Behavioural Scientists GAABS, a Board Member of the Behavioral Insights for better Politics and Societies Initiative BIPS. WhatContinue reading “Torben Emmerling”

Robert Cialdini  is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz What motivated you to work on Behavioural Science?Two things. First was a recognition that, although manyContinue reading “Robert Cialdini”

Cass Robert Sunstein is an American legal scholar known for his studies of constitutional law, administrative law, environmental law, and law and behavioral economics. He is also The New York Times best-selling author of The World According to Star Wars (2016) and Nudge (2008). What motivated you to work on Behavioural Science?My interest started inContinue reading “Cass Sunstein”

George Loewenstein is an American educator and economist. He is the Herbert A. Simon Professor of Economics and Psychology in the Social and Decision Sciences Department at Carnegie Mellon University and director of the Center for Behavioral Decision Research. What motivated you to work on Behavioural Science?A fascination with human psychology — with what ‘makes people tick’. MyContinue reading “George Loewenstein”

Christina Gravert is an Assistant Professor at University of Copenhagen and one of the directors of the Copenhagen Experimental Laboratory. Se also cofounded the behavioural science management consultancy Impactually. What motivated you to work on Behavioural Science?I have always been interested in how and why people make decisions the way they do. But rather than focusingContinue reading “Christina Gravert”

Sanjit Dhami is Professor of Economics at Leicester University, UK. He is also a fellow at LMU, Munich and The Kiel Institute for the World Economy. He is the author of “The Foundations of Behavioral Economic Analysis”. 1. What motivated you to work on Behavioural Science?I work in behavioural economics, which is the interface ofContinue reading “Sanjit Dhami”

Dan Ariely is a James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He’s the author of world famous books including Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty and, Dollars and sense. What motivated you to work on Behavioural Science?I was badly injured when I was younger and IContinue reading “Dan Ariely”

Luke is a Director in the Behavioural Insights Team (BIT) working on BIT’s strategy and their work in energy, environment and sustainability. He joined BIT in 2014 and since then has worked on more than 50 projects. What motivated you to work on Behavioural Science?Oddly, for people in the field, my entry was through competitionContinue reading “Luke Ravenscroft”

Hersh Shefrin is a Canadian economist known for his pioneering work in behavioural finance. Shefrin has written numerous influential books including ‘Behavioral Corporate Finance’, ‘Ending the Management Illusion’ and ‘Beyond Greed and Fear’. What motivated you to work on Behavioural Science?I would say a combination of three issues provided the motivation. The first was the recognition,Continue reading “Hersh Shefrin”