Preeti Anand is the Projects Director at ideas42, a non-profit that uses insights from behavioural science to improve lives, build better systems and policies, and drive social change. What motivated you to work on Behavioural Science?For me it happened by chance, I was interested in working on innovation driven projects in the development sector, especiallyContinue reading “Preeti Anand”
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Preeti Kotamarthi
Preeti Kotamarthi is the Behaviour Science Head at Grab, Singapore. She is the co-host of ‘The Work Brain’ podcast. She is also a staff writer at The Decision Lab. What motivated you to work on Behavioural Science?I followed a pretty typical path in India – doing my Engineering, followed by an MBA in Marketing and thenContinue reading “Preeti Kotamarthi”
Dilip Soman
Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and Director of the Behavioural Economics in Action Research Centre at Rotman. He is the author of the well-known book “The Last Mile”. What motivated you to work on Behavioural Science?My time working in sales and advertising, and more generally observing people aroundContinue reading “Dilip Soman”