Dilip Soman

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and Director of the Behavioural Economics in Action Research Centre at Rotman. He is the author of the well-known book “The Last Mile”. What motivated you to work on Behavioural Science?My time working in sales and advertising, and more generally observing people aroundContinue reading “Dilip Soman”